Branding

Brand Tool Box -Tourism for Marrakesh, Morocco

Design Rationale Traditions Concept:
Marrakesh is a place of history and beauty. The architecture is full of culture and opulence. This brand concept highlights the city’s grandeur and allure. The images show the unique shapes in the architecture that is common throughout Marrakesh. These concept elements most represent the keywords and are iconic to this city. If different elements were shown the feeling these words give would be altered. The blue and golden/yellow hues and tones emphasize the colors within the patterns on the architecture.

Design Rationale Geography Concept:
Design Rationale Geography Concept:
The majestic nature of Marrakesh is something to truly behold. It is called the “Rose City” or “Red City” for a reason. The arid and airy desert will enchant all who come through it. This brand concept plays on the serene feeling that one can have in this vast desert. The imagery highlights the beautiful rose hues that are well known throughout Marrakesh.
The imagery and textures also represent the enchanting and adventurous nature of Marrakesh. The color palette puts an emphasis on the rose/tan toned hues of the geography and some wildlife.

Design Rationale Modern Culture Concept:
Design Rationale Geography Concept:
The heart of any city is the history and food. The same could be said for Marrakesh. This beautiful city is filled with many exotic delicacies. Your senses will be on overdrive with all of the spicy scents and tastes. This brand concept highlights the vibrant and exotic colors seen throughout the marketplace called Jemaa el-Fnaa. The imagery gives a snapshot of what a day in the marketplace is like. The color palette is based on colors seen within the spices.

Brand Development Course – Tourism for Marrakesh, Morocco – 3 Logo Concepts (Traditions, Geography, Modern Culture)

These logos represent three different brand concepts for a city tourism logo. The first one is the traditions (history) concept. Marrakesh is a place of history and beauty. The architecture is full of culture and opulence. This logo concept highlights the city’s grandeur and allure. The second one is the geography concept. The majestic nature of Marrakesh is something to truly behold. This logo concept highlights the city’s arid feel and wildlife. The last concept is modern culture. The heart of any city is the history and food. The same could be said for Marrakesh. This concept highlights the many exotic delicacies.

Collateral: 3 Logo Concepts (Traditions, Geography, Modern Culture), Brand Toolbox
& Infographic