Underwear Line

Grizzly Underwear
A comfortable men’s underwear line. The brand
has an outdoor & rugged style using plaid & deep
colors for the underwears & marketing collateral.
Target Audience: Men aged 25 – 60 who work blue
collar jobs & enjoy a more rugged look & comfortable
feel opposed to the modelesque style.
Collateral: Logo, Packaging, Instagram Ad, & Holiday